What can one of the world’s most criticized fast food brands teach you about building a high-performing, scalable sales team?
In an age where consumers are leaning toward healthier options, McDonald’s continues to dominate globally—not just because of their burgers, but because of the unstoppable systems behind them. If you’re struggling to scale your business or remove reliance on one or two “rainmakers,” this episode reveals the powerful sales lessons hidden in plain sight.
- Discover how McDonald’s consistency model can help you create repeatable, scalable sales processes.
- Learn why removing dependency on individuals is the secret to long-term growth in any team.
- Get practical strategies you can apply today to standardize just one part of your sales flow—and start seeing results fast.
Hit play now to learn how building your own “McDonald’s-like” sales system can accelerate your growth—no matter your team size.
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Episode Transcript
Ben Wright:
In this episode, you will learn how McDonald’s used process to drive rapid and repeatable growth into their global empire.
Intro:
Welcome to Sales Process Made Easy, the show helping seven to eight figure industry construction and trade, sales and business leaders finally end the stress of inconsistent sales by simplifying your sales systems so your team can close more deals and grow faster.
I’m your host Ben Wright, a leader who has been building businesses and sales teams just like you for the last 20 years.
Ben Wright:
In this lesson, we’re going to uncover exactly why McDonald’s was or continues to be so successful as a brand in a market when I’d argue there has been movement away from certainly unhealthy or less healthy food, how McDonald’s has been able to continue to thrive. We’ll have a look at the sales lessons and what we can do as leaders around that to help us grow now and into the future.
So McDonald’s, I’m going to assume, I think pretty safely that people on this podcast know who McDonald’s are, but their success as a retail brand has been driven by their ability to really provide the same quality, the same speed, the same experience in their product across many thousands or tens of thousands franchises across the world. They were pioneers in the franchising model, but what they’ve been able to do around standardising their process to repeat again and again and again is unbelievable.
Now, of course, they have property portfolios that I think are huge, but their sales volumes into 2020, 2075 years ago were about $23 billion globally. Huge numbers. They’re certainly not an Amazon that we profiled last week, but they have been able to do what others in fast food haven’t, and that’s guarantee or almost guarantee that you receive the same experience no matter who’s serving you.
So for us as leaders, as sales or business leaders, that should give us some real confidence that no matter who we’re dealing with, no matter who we have in our team, if McDonald’s can do it across millions of employees globally, we should be able to do it across our teams or our smaller numbers. If we can build sales processes that can be replicated consistently with our customers, then what we are doing here is, first of all, we’re able to create a system, but we’re able to create a system that we can design around what works because once we replicate that system or those offers again and again and again, we’ll work out what does and doesn’t work. And when we know what does and doesn’t work, we can change it. And if we have good, strong process in our team, we can have some confidence that it’ll get executed. It’s one of the founding modules that we roll out in the Sold Out Sales Teams Academy because we recognise that having a repeatable process, whether it be simple or complex, is just critical to be able to scale and delight our customers.
So, the key lesson coming out of today is that we need to try and remove reliance on individuals or rainmakers or one person who does most of the work to create that repeatable, scalable process, even if we only have a very small sales team. So, I think the key message coming out of the McDonald’s lesson here is that investing the time in your sales systems is worthwhile. Even if you’re just creating a repeatable quote process from lead generation into on-site quote, into written quote, into how we follow up, that is something that is standardised and will help us grow. If we can move into how we do a full sales process, how we provide demonstrations on our product or service, how we provide social proof, how we storytell, anything we can create scalable sales systems on is going to help us grow our business.
And that really is the key message from today, is that McDonald’s have or their story has been able to demonstrate how great systems and consistency can really drive sales growth. In fact, I’d almost use the words unstoppable with McDonald’s at times because just by having this system they could rely on, they were able to accelerate growth. And if us as leaders, if we’re able to have a sales system that we rely on, we can accelerate lead generation. We can accelerate our operational capabilities. We can accelerate how many people we talk to and thereby our revenue.
So for today, as you’re leaving the short and sharp punchy Wednesday broadcast, what I’d love you to think about is what in your team from a sales point of view do you need to standardise? Pick one thing now, leave this podcast and do what you can to standardise it. If you’re not sure what to do, of course, you know where to find us, right? But above everything else, we’re really grateful that you’re tuning into these because these small fast sales process tips, right? Or sales process made easy can really help you move the dial on the business.
We’re dropping podcasts every Monday, Wednesday and Friday, right? And really encouraging everyone to run with that mantra of being 1% better each and every day, because when you get it right, it really does make all the difference.
Are you struggling to grow your monthly sales numbers? Feel like you’ve reached the sales ceiling, are involved in every deal or have no real sales system in place to help you grow? And is that causing a level of worry or stress about how you can get more sales in the future? If that’s you, that’s exactly why we created the Sold Out Sales Teams programme to help you get month-on-month sales growth with less stress.
In just the first week, we will lock down your quoting process to grow sales by 25% to 30%. That’s just week one.
For the first three podcast listeners that we speak to this week, we’ll offer you a bonus one-on-one strategy session with me to make sure you can pay off your investment even faster, which by the way, for most businesses is only one or two extra sales.
To book in, click the link in our show notes. It’s a direct calendar link so you can instantly confirm your meeting time.