0:00:00 Ben Wright: I’ve been tried and, you know, I’ve been tested.
0:00:06 B: Welcome to the Friends in Business podcast with your hosts, Ben Wright and Jemima Ashley. Ben, known as the sales strategist, and Jemima, our resident visibility expert, are here to share their wealth of knowledge and experience with a little fun along the way. Whether you’re a leader, entrepreneur, or aspiring business owner, this is the podcast where we share everything we know about business to help you succeed.
0:00:31 B: Let’s get started. Welcome to the Friends in Business podcast.
0:00:43 Ben Wright: Hi, Jemima. Welcome back to episode two.
0:00:46 Jemimah Ashleigh: We made it. Second episode.
0:00:48 Ben Wright: We are halfway, I believe, to having a podcast that has beaten the trend of most podcasts to hit four recordings.
0:00:54 Jemimah Ashleigh: Four recordings, 19 downloads on average.
0:00:57 Ben Wright: Wow.
0:00:58 Jemimah Ashleigh: That’s sad, isn’t it?
0:00:59 Ben Wright: Wow. I am confident we’re going to get there. So is it overconfidence?
0:01:02 Jemimah Ashleigh: I think it would be, no. But it’s not emplaced. You and I aren’t people that are going to be like, yeah, I’m going to do that, and then we don’t do it. You this morning said to me, let’s run 10 was like, you, I’m not going to do that. I’m going to do five. You’re going to do ten. And that was the plan.
0:01:17 Ben Wright: And I will have made things happen on my gravestone. That is definitely going to be there when I get to that point.
0:01:22 Jemimah Ashleigh: Is that your plan? Is that your.
0:01:23 Ben Wright: What’s very morbid. So we’re not going to talk there. What we are going to do, though.
0:01:26 Jemimah Ashleigh: Is mine’s going to be, I told you I was sick.
0:01:27 Ben Wright: Great. Can’t wait. Can’t wait. So today we’re going to get in because we only have 25 minutes and we have a lot to say, and I know you have a lot to say today.
0:01:36 Jemimah Ashleigh: As a general rule, I do it anyway. So this is true.
0:01:38 Ben Wright: That is excellent. That’s also where value comes from. Safe, that is. I agree. So last episode or our first episode, what we spoke about was five things that we were going to really focus on during this podcast to help business owners, people wanting to grow in leadership in their careers, and those that genuinely want to learn some ways of doing things better from people who’ve been there and done that. And those five things were all around visibility, creating value, learning some base business skills, actually getting really good at your craft, following that up with some systems and processes, depending on the journey you’re at in your business, and really, quite importantly at the end, understanding what your aspirational journey is. So why are you doing all of this and why you want to get there 100%. And we’re going to come with some very different perspectives on that over the journey. But today we thought we would kick it off right in the heart of visibility that’s being seen, making sure people know all that. Great work you do.
0:02:33 Ben Wright: But I think more specifically how social media plays a really significant role in visibility. And I know you’re about to tell us a really good story, one that I love. But on top of that, we’re going to learn from you about the five things in social media that you need to know about today.
0:02:47 Jemimah Ashleigh: Yeah. Cause I think also so interesting when you said that earlier, because social media, I think, hits a few of these other ones as well. Number one, I think it hits systems and processes. Because I think we think of social media as an afterthought. I think we just think it’s like, ah, I should post something today. No, no, there is strategy, there is process. Behind that is a breadcrumbing activity again and again.
0:03:06 Jemimah Ashleigh: I think it’s also can be quite aspirational for you to be very clear about where you’re heading. And documenting your journey, I think is really underrated. So.
0:03:15 Ben Wright: Well, I’ve seen some of the work you do with particularly visibility lab. I’ve heard some of your thoughts around it, and I’m actually looking forward to learning something today as well.
0:03:24 Jemimah Ashleigh: So you did say to me in the car earlier today, you’re like, you’re going to help me with this visibility stuff, right? I was like, obviously, yes, by proxy. Osmosis, I think is going to definitely happen here.
0:03:34 Ben Wright: Well, don’t stuff it up. That’s my message. Now we’ve got five things.
0:03:37 Jemimah Ashleigh: Okay, cool.
0:03:38 Ben Wright: Let’s hook into it.
0:03:38 Jemimah Ashleigh: Let’s go into it.
0:03:39 Ben Wright: The floor is yours.
0:03:40 Jemimah Ashleigh: I’ve got a question for you first. How well do you think you do social media?
0:03:43 Ben Wright: Yeah. Yeah. I would give myself probably a four to five. And I’m very persistent. Yeah, I put lots of video content up there. I don’t think I spend enough time really understanding what my audience needs, but for what I need at the moment, which is social proof of my business.
0:03:58 Jemimah Ashleigh: Perfect.
0:03:59 Ben Wright: I’m getting everything I need from there.
0:04:00 Jemimah Ashleigh: Yeah, great.
0:04:01 Ben Wright: But from what I could get from my business, if I ranked it in the priority where it needed to be. Yeah, a hell of a lot more. Of course.
0:04:07 Jemimah Ashleigh: Yeah, of course. So today I want to talk about the five things that I would tell anyone from a basic business owner. And I really want to start by saying, no matter where you are in the journey right now, it’s really important that you just know where you are, but know we can improve, because no matter what you’re doing right now, there’s no judgment. Like, I’m not like four out of five. Ben, what are you talking? Like? It’s not about itself.
0:04:29 Jemimah Ashleigh: It’s actually about where could you take this? And really, what do you want to get out of it? And for most people, I think it really comes down to looking for sales. You’re looking for that visibility aspect, and the number one thing that you use is for, and I know that you use this for social proof. I am doing what I say I’m doing on repeat and being an expert about it. So number one, the first thing I want to tell everyone is what platforms are you on?
0:04:51 Jemimah Ashleigh: And making sure you’re on the right platforms. You don’t think that I need to say this, but you would be surprised how many business owners who are entrepreneurs, who are like, oh, Instagram’s where my clients at? No, that’s where the likes are at. LinkedIn is what your clients are at.
0:05:06 Ben Wright: Yeah. Understanding where your customers hang out. Yeah, talk about it.
0:05:10 Jemimah Ashleigh: Where are they spending time and money? Right.
0:05:12 Ben Wright: Yeah. It’s not. Do they hang out at the local pub? We’re talking about where do they hang out? In a business sense, we really need to understand our customers before we go.
0:05:19 Jemimah Ashleigh: And spend all this time an attention economy. I cannot stress this enough. Attention economy is everything the average person right now is taking in. And this is insane. So, quick fact, bit of a nerd. Love a good start. We are taking in two and a half movies worth of data from our phone every single day.
0:05:35 Ben Wright: So what did you call that? The attention economy.
0:05:37 Jemimah Ashleigh: Attention economy.
0:05:38 Ben Wright: Can you just break that down a little bit more?
0:05:41 Jemimah Ashleigh: Where we are spending our time, including our attention, is where we need to be invest where the money is. So if we think about this, and I’ll use the 1990s as the example, Ben, you will take me to the airport in a few days time or driving a car. It’s going to be great. On that drive in the 1990s, there would have been hundreds of billboards. They were there all the time. How many billboards have you seen lately?
0:06:08 Jemimah Ashleigh: Not that many.
0:06:09 Ben Wright: I’ve actually got some experience in that. There are certainly not as many as there used to be, certainly not as much hard print advertising.
0:06:14 Jemimah Ashleigh: One of the reasons for that really simply is that we don’t really look at billboards anymore. And one of the big things that the misconceptions was the driver was the person who was looking. The driver is mostly looking at the road, but the person in the passenger princess seat is usually the person who’s looking at the billboards and will chat about, you know, we should get hungry, Jackson, dinner. We should do this.
0:06:34 Jemimah Ashleigh: And it’s nice that the driver’s doing the glimpse, right? That’s not where they’re looking anymore. They’re now looking at a phone. Our entire attention is now in this little device that is connected to our hand most of the time. And attention economy is really just everywhere that our attention is, is where the money is. And billboards don’t work anymore for the simple fact that no one’s really looking at them. Even drivers are looking at their phones.
0:06:57 Jemimah Ashleigh: Don’t do that, just FYI. But a lot of people are looking at their phones.
0:07:01 Ben Wright: So the attention economy is where we’re actually spending our time. And correct me if I’m wrong, but my understanding is that we also have attention spans that are generally shorter than they used to be.
0:07:12 Jemimah Ashleigh: The pandemic has ruined us. We used to have attention spans that would sit around 20 to 30 seconds, right. We’re now at about 9 seconds. TikTok really drove a big part of this trend. So again, know where your client’s spending time and money. The average person age at the start of the pandemic for TikTok was about 17 16- 17, right. It was exclusively a dance app where kids were doing it. The youths were doing the dances on the Tiki Tok. Unfortunately, now the average mean age is about 34. And most people are doing personal development slash political.
0:07:46 Jemimah Ashleigh: And some dancing still occurs.
0:07:49 Ben Wright: It’s interesting you say that. So whilst our attention span has halved, what has also happened in the sales world, I might add here, because I’ve got lots of experience from this point of view, is the number of times we need to have contact with our prospects has also doubled touch points. So touch points were and depends on the studies you look at. There’s lots of studies out there, but five to six pre Covid was a touch points number of times you had to have an interaction with your customers.
0:08:15 Ben Wright: It’s now eleven to 13 and there are more decision makers, but we won’t go down that path. So we have attention spans halving, but we need to be in contact with our customers way more, twice as much. So we’re needing to be putting out good content or good interactions with our customers more often to get a deal done.
0:08:34 Jemimah Ashleigh: So think about this. If you are making really great videos and they’re 15 seconds long and you’re pumping them on LinkedIn. Is that the right platform for that? And I’m not saying yes or no for that, but it depends on where your client is. For business people, you absolutely still need to be going on LinkedIn and you still need posting, but you also now need to look at Instagram and reels. You need to be in meta and you need to be. Our top players are in the social media world. If you’re a business professional, LinkedIn is a minimum.
0:09:00 Ben Wright: Yeah.
0:09:00 Jemimah Ashleigh: Facebook. Let me be very clear. While our parents are the ones who are really using this, for the most numbers, we will go to Facebook. 70. I’m just getting this number right 76% of the time to check if people are legitimate. You can buy a website pretty easily. Website like Facebook’s that have in depth posts, reviews. Really hard.
0:09:22 Ben Wright: Yeah.
0:09:23 Jemimah Ashleigh: We also want to buy from the person.
0:09:25 Ben Wright: Yeah.
0:09:25 Jemimah Ashleigh: We want to know what problem we solve, who we solve that problem for, and then that person who’s actively out there doing that.
0:09:30 Ben Wright: Yeah.
0:09:31 Jemimah Ashleigh: So we talk about this being social proof for your Facebook. A minimum LinkedIn. And you must have a Facebook on there. The other ones that you probably need to look at Instagram, definitely one of them. And the other one would be TikTok. They are kind of our key players at the moment.
0:09:46 Ben Wright: Right. Four key players. LinkedIn, Instagram, TikTok, Facebook.
0:09:50 Jemimah Ashleigh: Yes. X. I get asked about a lot. Unless you have a following on there already. No, I would not recommend it. It’s hard to build a. It’s hard to build a following. Now, YouTube, absolutely worthwhile. Wouldn’t necessarily refer to that as a social media platform. I think it’s a. It’s a nice add on later.
0:10:06 Ben Wright: Yeah.
0:10:07 Jemimah Ashleigh: But you need to get those key players going first.People will grow their first
0:10:09 Ben Wright: People will grow their first 4K players with a little bit of an asterisk around YouTube.
0:10:13 Jemimah Ashleigh: Yeah.
0:10:13 Ben Wright: Off to the side. But YouTube’s growing.
0:10:14 Jemimah Ashleigh: Growing absolutely.
0:10:15 Ben Wright: Famously quickly.
0:10:16 Jemimah Ashleigh: 100%.
0:10:17 Ben Wright: Yeah.
0:10:18 Jemimah Ashleigh: It is getting harder to monetize, and we’ll be very clear on that. And their regulations are getting a lot stronger. We’re seeing even really big youtubers moving away and creating their own streaming platforms for that simple reason.
0:10:28 Ben Wright: Oh, wow. Okay. I think that we need to bookmark that stream.
0:10:30 Jemimah Ashleigh: Oh, I could spend hours talking about this. Love this stuff, Ben. Love it. So it’s. My first thing is know your platform. Know exactly who you are. Number two, tell me you’re gonna get mad about this one, though. You’ve got to post every single day even weekends. Ben Wright: Even weekends? Jemimah Ashleigh: Yes
0:10:43 Ben Wright: Sorry, I thought Sunday was a day of rest.
0:10:44 Jemimah Ashleigh: That is nice. Not for social media. I know, I’m not proud. No one’s happy about it. So let’s talk about social media numbers. One of the key things I get told regularly. I feel like I’m going to annoy people if I post too much. I hear it all the time. And you’re not going to annoy anyone because no one’s going to say it if this, we use this as the timeline, but I’m going to put your hand up for a second.
0:11:04 Jemimah Ashleigh: So we’re going to call that 8:00 in the morning. We’re going to call this five, eight o’clock at night, right?
0:11:09 Ben Wright: Yeah.
0:11:10 Jemimah Ashleigh: If I post at 08:00 in the morning, what percentage of my friends list do you think is going to see that?
0:11:15 Ben Wright: Oh, 08:00. You’re on your way to work, you’re settling in, you might have got there and having a coffee. I’m going to run with five.
0:11:21 Jemimah Ashleigh: It’s about 6%.
0:11:22 Ben Wright: Oh, great.
0:11:23 Jemimah Ashleigh: What if I post at 08:00 p.m. at night?
0:11:24 Ben Wright: I’m going to say hi. I might run with eight to ten.
0:11:26 Jemimah Ashleigh: Still 6% and back up, please. Excuse me. Now, question for you. If I post it at 08:00 in the morning and 08:00 p.m. at night. Okay, now you can put your hand down. What is the cumulative total of my friends list that’ll see those posts between.
0:11:39 Ben Wright: 08:00 a.m. and 08:00 p.m.
0:11:41 Jemimah Ashleigh: If I Post it both times.
0:11:42 Ben Wright: But we’ve got 5% and 6%, 6%, 12% or they have. We got overlap. Is it the same 6% from the morning and night?
0:11:50 Jemimah Ashleigh: It’s about 10%. Right?
0:11:52 Ben Wright: Right.
0:11:52 Jemimah Ashleigh: When people say, I’m going to annoy anyone. You’re not going to annoy anyone, I promise you. Because hardly anyone’s going to see it. This is the thing with social media. It will change. It will chop and change. But if you were just to start posting now and you would try to do two posts a day, on average, 10% are going to see it, right? Unless you get a really high engagement, a lot of shares, a lot of likes, a lot of views.
0:12:12 Ben Wright: So if we run the numbers, and yes, I am very much a numbers guy, isn’t he? If we have 10% each and every day for seven days and it’s not the same people, zero overlap, we’re talking about 70% of our following will hear from us once a week.
0:12:25 Jemimah Ashleigh: Yep.
0:12:26 Ben Wright: So based on those numbers, our following will hear from us about every week and a half.
0:12:29 Jemimah Ashleigh: Yeah.
0:12:30 Ben Wright: They’re going to hear from us posting every single day. Of course there are going to be people within that 70% that are going to see us every day. And boy, some of my friends are constantly savage at me around. Whenever they open LinkedIn, they see my face there. That’s generally because they’ve engaged with it, of course, and they see some value out of it, either through friendship, supporting your mates, or actually taking some value out of it.
0:12:48 Jemimah Ashleigh: Your aunt that always likes your stuff, mom is always going to say the top things like, of course, because they’re the ones that are obviously going to know, like and trust. But also remember here that when it comes to these things, just because people aren’t liking or engaging doesn’t mean they’re not looking. And meta is fantastic. Facebook and Instagram is fantastic at tracking. If you open a page and people are looking at you and they’re going through your feed, you better believe that you’re going to be retarget. Those people will be retargeted without you needing to put in cookies or any tracking.
0:13:17 Jemimah Ashleigh: They’re pretty good at knowing who’s looking at your stuff.
0:13:19 Ben Wright: So devil’s advocate, and I’m assuming you’re going to talk about some automation posts. I know that’s coming, but devil’s advocate, I don’t post every day.
0:13:26 Jemimah Ashleigh: Yeah.
0:13:27 Ben Wright: I post five or six days a week.
0:13:29 Jemimah Ashleigh: Yep.
0:13:29 Ben Wright: What do I expect?
0:13:30 Jemimah Ashleigh: If you are currently posting once a week and you go to five or six, I’m stoked.
0:13:34 Ben Wright: Yeah.
0:13:35 Jemimah Ashleigh: As long as you’re improving that number. I am. Always do it well at a minimum and then you can add to it. So if you are currently at 1%, like if you’re currently doing one post.
0:13:45 Ben Wright: Yeah.
0:13:46 Jemimah Ashleigh: A year, let’s get you to once a week.
0:13:49 Ben Wright: Yeah.
0:13:49 Jemimah Ashleigh: Or once a month to start with, we will slowly start that, improve, because what we don’t want to do is build a system and a process here that’s overwhelming.
0:13:56 Ben Wright: Yeah, yeah. I think that’s really important is if seven is the best practice principle.
0:14:02 Jemimah Ashleigh: Yeah.
0:14:03 Ben Wright: Please don’t get lost in that journey. I spend huge amounts of time around having meaningful goals. The whole way through our journey. Every part of strategic planning I do with any business is we have big goals. Normally three, we break them down into chunky ones. We will talk about this, I promise, but then have meaningful steps along the journey. It might be one to two to three. We sit at three for a few weeks, we get it right, we then move to four.
0:14:24 Jemimah Ashleigh: Move to four, we get comfortable with it. We see people unfriending us. We see people unfollowing, and it’s one of the things that we have to show over time that it actually, it’s not going to end the world if you’re posting a lot of stuff.
0:14:34 Ben Wright: Yeah, great.
0:14:34 Jemimah Ashleigh: And I think it’s so interesting to watch when people go, ah, I’m not annoying anyone. I’m not hurting anyone. I’m not, you know.
0:14:40 Ben Wright: Yeah, yeah, yeah. Quite like it. So number one, big four platforms.
0:14:45 Jemimah Ashleigh: Big four platforms, yes. Second, money is posting one today.
0:14:47 Ben Wright: Great.
0:14:48 Jemimah Ashleigh: No one’s happy about it. Number three, let’s talk about the types of content, because this is where people get stuck, right? They go, okay, well, that’s great, jemima, but what am I meant to post? Let’s talk about it. Industry best practice tells us. And one of the businesses I used to have is social media business, which is why I love this stuff so much. The first thing is, tell me you’re an expert.
0:15:05 Jemimah Ashleigh: Whatever you’re an expert in, you’ll be surprised how many really good business owners who are making good money don’t actually share what they’re good at. That you’re an expert. That I. Hi, my name’s Jemimah Ashleigh, and I’m expert invisibility. Like, just as simple as, oh, did you know that if I was to turn this into a post right now about, did you know you need to post on social media once a day? That is an expert post where I’ve actively proven I know what I’m talking about. And here is a tool and a tip to help you do the thing that you say you’re going to do right now.
0:15:34 Ben Wright: So how do we work that out of what we’re an expert at?
0:15:37 Jemimah Ashleigh: I hope you know
0:15:39 Ben Wright: If you dont, let’s say you like me, who, I’m human. I have moments where my confidence dips. Now, I’ve had a great life and I’ve done so many things in business, but I still have moments where I feel like that imposter or I’m just uncertain as to what I do next.
0:15:53 Jemimah Ashleigh: I would always say, go back to what problem you solve and who you solve that problem for, and what do they need to know? I would always say, come back to visibility. I can really classify that as. As being like building a personal brand, doing a social media, doing pr, teaching people how to get on podcasts, speaking engagements, winning awards. Once you breaking it down into that, I can teach you 50 things off the back of those.
0:16:13 Jemimah Ashleigh: So it really is this quite chunky behavior where you go, what problem do I solve? I help people get visible. What do they need to know? The five top things. Then what I would do is go, well, what goes into awards? I have to write an application. What is the industry best practice one for that? What is supporting material? Where would I find an award to go to? We start to pull this out and suddenly we have five pieces of content without me even really having to think about it.
0:16:36 Ben Wright: Yeah.
0:16:37 Jemimah Ashleigh: So it can be as simple as, hi, my name’s Ben, I’m a sales strategist. This is what I do.
0:16:42 Ben Wright: Yeah.
0:16:42 Jemimah Ashleigh: What is a sales call?
0:16:44 Ben Wright: Yeah. Yeah. Okay, so it’s what problem you solve?
0:16:46 Jemimah Ashleigh: What problem you solve?
0:16:47 Ben Wright: Start. If we are in doubt and we’re looking to post something value. It’s all about the value problem we solve. Great. Okay, so that’s number three.
0:16:54 Jemimah Ashleigh: So next part of that is obviously expert posts. So once you do, your expert post is going to CRM. Do you know when people don’t add CRM posts into your. Don’t put people into your CRM. Customer relationship management software. Not putting people into doing a sales post. Buy something from me. Yeah. How many people don’t do. It’s crazy to be like, you should come and join the visibility lab. And people go, all right, so we’re.
0:17:16 Ben Wright: Talking about the steps by steps.
0:17:18 Jemimah Ashleigh: The steps by steps. So the industry best practices tell us we need to have expert posts. The first one, the second one we need to have is CRM posts. We need to have expert and sales posts that are going out. Third thing, personal. Now, this is not a dear diary entry. This is not. Dear diary then was mean to me this morning. He said something. It’s not that. This is not what we’re talking about.
0:17:38 Ben Wright: Jemimah, we’re not bringing that in today.
0:17:40 Jemimah Ashleigh: I want to talk about it.
0:17:41 Ben Wright: You were done with it. Okay, so we’ve got expert posts. So that’s sharing knowledge. CRM post by CRM post. For those who aren’t certain that is, it’s essentially sales post 100%. So asking people to come and join your community and everything that’s around that. And then the third one is a personal post. Yeah.
0:17:58 Jemimah Ashleigh: Around things you’re learning, just also around showing you, because ultimately you’re the person that people are buying from. They want to know, like and trust you. We have moved away really dramatically since the pandemic, moved away from buying from those really big corporation chains. We’ve really moved to the mom and pop shops. I watched, you know, actively today when we went out for lunch, we made a choice about what cafe we’re going to go to. It was like, we’ll do the smaller version of the bigger supermarket that was next door for the simple reason we’re trying to support the mum and pop stuff way more.
0:18:28 Jemimah Ashleigh: And finally, the big one is you have to have some inspirational stuff there. The personal stuff we have to show because we need to know that the person’s there. But also we need to give them just a little bit of inspiration that you’re going to bring some glitter and some sizzle and some, some sparkle to their lives. That aspirational stuff really coming back here.
0:18:47 Ben Wright: Yeah.
0:18:48 Jemimah Ashleigh: If we have a hybrid of that in our social media where we’re actively sharing, we’re an expert. We’re asking people to buy from us. We’re sharing who we are as people. Now, let me give you an example. This is a book I’m reading right now. I’m going on a plane lunch with Ben. That’s as personal as these need to be. It is not. Dear diary entries. And I think that’s really important because I think people get a bit.
0:19:13 Jemimah Ashleigh: I don’t want everyone to know. I don’t want everyone know my stuff either. You know, like, you’ve got to have some level of.
0:19:18 Ben Wright: Yeah.
0:19:19 Jemimah Ashleigh: But then also inspiration, just letting yourself out there.
0:19:22 Ben Wright: Great. Okay.
0:19:23 Jemimah Ashleigh: Industry best practice. That is the format that I would be running with.
0:19:25 Ben Wright: Okay, great. We’re going to come back. We’re going to circle these. Anything from today will be in our show notes. That’s really important to know. If you don’t catch it, don’t worry, you can run through the notes. All right, moving on to number four.
0:19:36 Jemimah Ashleigh: Social media is underutilized, right? You are at the moment, I can tell you that of the billions of platforms, only about 1% are logging in and using and posting every single day.
0:19:48 Ben Wright: Yeah. And there are some numbers there and that they genuinely are single digit percentages around people who are on a platform. The 1 billion plus LinkedIn users, for example, that actually use it every day.
0:19:58 Jemimah Ashleigh: Because you don’t have to be spending forever on there. Don’t get me wrong, I do a lot of social media and have a fairly good following and a very healthy following a lot of my platforms. But I have social media timers, half an hour of every one of them every day because I know that I’m a good doom scroller when I need to be at 03:00 a.m. like I can’t sleep. I am the queen of that. If I am, if I’m not monitoring that.
0:20:23 Jemimah Ashleigh: And it’s designed for us to do that.
0:20:25 Ben Wright: So if point number four is we’re underutilizing social media, what should we be doing about it? We’ve spoken about posting every day. Is this a different tip to that?
0:20:32 Jemimah Ashleigh: No, this is really just about being consistent with that every day or as close as we can to every day, even if it’s once a week to start with. We’re going to build you up on that one.
0:20:40 Ben Wright: It also includes, correct me if I’m wrong, it’s not just about our posts that we do, it’s also about how we engage with our community.
0:20:47 Jemimah Ashleigh: Back tip number five. And we also need to make sure we’re engaging with people because it’s great. Then if we post a photo and a person goes, oh, that’s great, guys. Hope you’re having a great time. Oh, back in Noosa. Oh, you’re having a great. If I’m not engaging with those, social media is going to go, you’re just doing this for the likes. You’re not here to build the community. And you better believe that we, again, attention economy, Facebook is going to reward us for spending our time on their platform or meta as a whole. Our attention is there. We’re going to get rewarded for it.
0:21:16 Ben Wright: Got it. Great. Five pretty chunky ways we should be using social media right now. Can you run through them again, please? One to five, just very quickly.
0:21:27 Jemimah Ashleigh: Yeah. Number one would be that you have to be posting on social media. You need to know what you need to be posting on social media. Number two, you need to have a hybrid model, expert sales post, personal and some inspiration in there as well. We need to be. You’re not going to annoy anyone. Just a reminder, 6% of people you need to be posting every single day. No one’s happy about that. It is extremely underutilised. And make sure that you’re engaging with your community.
0:21:52 Jemimah Ashleigh: You’re really going to be wanting to do that community part.
0:21:55 Ben Wright: Okay, excellent. I like those tips because they’re generally within everyone’s reach.
0:22:01 Jemimah Ashleigh: Yeah.
0:22:01 Ben Wright: People are a bit stuck. What do they do?
0:22:03 Jemimah Ashleigh: Start at the very beginning. Go back to looking at your social media. Go back and look at what you’re doing well. Repurpose what you’ve already sent out. Go and have a look what you’ve already done, what’s performed well, what have you put out before? And people have really gotten excited about it. You ever done a post and been surprised by it and being like that? Got a lot of likes?
0:22:21 Ben Wright: Yeah, yeah, yeah, yeah.
0:22:23 Jemimah Ashleigh: Almost guarantee. I don’t know the post. You’re gonna say, was it a bit more behind the scenes versus a bit more salesy?
0:22:28 Ben Wright: Yeah. My one is actually around Sunday night anxiety, which I used to get a lot of when I was in business.
0:22:34 Jemimah Ashleigh: Sunday scaries?
0:22:35 Ben Wright: Yeah, yeah, Sunday scaries. And I, they used to float into murderous Monday mornings for me, but I got on top of them. So shared a bit of information.
0:22:44 Jemimah Ashleigh: He questioned that. So my number one liked photo on Instagram annoyed the hell out of me. I had been to Hawaii. I’d done speaking engagements overseas. I had run a balinese retreat. I had had, like, the Instagram perfect life for the year. The photo that got like 400 comments, like a thousand likes, a photo of my cat and annoyed me so much, he just got into the bed and he just looks really nice and lighting. I took a photo and I posted it and it went a little viral.
0:23:09 Jemimah Ashleigh: Do you know how annoying that was?
0:23:11 Ben Wright: Yeah, well, I’m not a cat lover, so, you know, I’m struggling to compute that one, but. Okay. So, Jemimh, number one thing from today, we’ve spoken about this in our first episode, and I want to repeat it is every single episode. We’re going to make sure that we provide our number one insight or tip or something that’s really important from the podcast. And the reason we’re doing that is because learning is generally has a retention period of about three months.
0:23:32 Ben Wright: We want to make sure that we’re stretching that out. And by doing so, we’ve got to pick the big things that we can get out there and implement straight away. So, number one from you today, please.
0:23:40 Jemimah Ashleigh: Number one, take away able item, make sure that you’re on the right platforms and post every single day.
0:23:47 Ben Wright: Right. Well, it’s two things, but that’s okay. We can run with two.
0:23:51 Jemimah Ashleigh: Can I have two?
0:23:51 Ben Wright: You can have two today. So make sure on your right platforms and post every single day. Mine is actually going to be the step before that. And it’s going to be to start.
0:24:00 Jemimah Ashleigh: Yeah.
0:24:01 Ben Wright: I started on video about two years ago. Hugely daunting. Took me a long time to get the courage up to be able to do it. But I’m now on video all the time, and I actually teach the use of video quite regularly to a lot of. To a lot of my partners and customers. So I couldn’t have done it if I didn’t start. And I just learned so much from starting and each day improving. So if we take that 1%, 1% rule, you get 1% better every day that you do something, then the numbers are pretty significant in terms of growth.
0:24:29 Jemimah Ashleigh: I think the big thing from that for me is, like, done is better than perfect. I mean, neither of us are looking at this, you know, and we know that we’re sitting in a beautiful background, but I also know that we were like, oh, how do I sit like a person? No one’s gonna be super comfortable when they sit down for the first time, right? No one’s ever gonna be, you know, we’re starting a podcast series, like the first couple episodes.
0:24:49 Jemimah Ashleigh: What’s that gonna be like? How are we gonna go with it? Danny’s better than perfect. Yeah, we’re going. Everyone learns as they go along. You know, Kobe didn’t pick up a basketball and was like, I’ve got this.
0:24:59 Ben Wright: Yeah, great. I agree. Okay. Great episode. Thank you, jama, for sharing some of your wisdom. Please, everyone, we are going to be back next week and we are going to start to talk about networking. I think social media and networking, they tend to drive fear and trepidation into lots of people in business. So we just.
0:25:16 Jemimah Ashleigh: They’re my favorite things. I hate. Everyone’s like, oh, my God, they’re so easy. But then you got to start talking about Salesforce. And I’m going to.
0:25:24 Ben Wright: Yeah, they take. They take lots of work. So, everyone, until next time, thank you so much, guys.
0:25:29 Jemimah Ashleigh: Really appreciate it. Make good choices.
0:25:31 Ben Wright: Bye for now. I’ve been trying, and, you know, I’ve been tested.
0:25:38 B: Thank you for listening to the Friends in Business podcast. This episode was brought to you by your hosts, Ben Wright and Jemima Ashley, recorded in beautiful Noosa, Queensland. For more insights and resources, visit [email protected] and jemimaemimashley.com. if todays podcast has helped you, wed be so grateful. If you could leave a review and share with someone you know, this will help more people in the world benefit from the hard work we are putting in to bring you the best content we possibly
