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Episode 8: How to Improve your Sales Performance by Leveraging the Learning of Professional Athletes

Ben Wright welcomes Juan Sanchez, the founder and head coach of Primely, to the Stronger Sales Teams podcast. Juan is an experienced sales manager, having been an equity partner at a successful renewables business and a BDM for 12-15 years. Primely offers mental fitness training for sales teams seeking optimal performance.

Juan and Ben discuss how to improve sales performance by learning from professional athletes. Juan explained that mental fitness is the ability to remain mentally focused, resilient, and motivated, even in challenging situations. Mental fitness is important for sales teams because it can help them stay motivated, focus on goals, and remain resilient during difficult times. Juan gave several examples of how professional athletes use mental fitness to succeed in their sports, such as visualization techniques, goal setting, and positive self-talk. Finally, Juan emphasized the importance of self-care for sales teams in order to maintain their mental fitness. Self-care includes taking time to relax, eat healthy, and exercise.

This conversation explores the similarities between professional athletes and salespeople. Both are professionally rewarded and rely heavily on their individual skills. Additionally, competition is fierce in both fields. To be successful, it is important to prepare properly, as what you do away from the workplace or court can greatly affect your performance. This is referred to as the 'Seven Ps': Prior Proper Preparation Prevents Pretty Poor Performance. Mental fitness exercises, such as positive psychology, can help people make rational decisions when they are in a fight or flight mode. With proper preparation, athletes and salespeople can both achieve success in their respective fields.

0:00:00 Intro

0:01:05 Guest Introduction

0:02:50 How to Improve Sales Performance via Learnings from Athletes

0:03:28 Mental Fitness

0:04:58 Red Brain and Blue Brain

0:06:17 Common Traits of Sales People and Athletes

0:08:29 Learnings from Athletes to be Leverage by Sales People

0:11:18 Judging Through Wins

0:13:13 How to Be Consistent

0:14:30 Pre-Meeting Routines

0:016:27 How to Deal with Pressure

0:19:01 Guest Details

0:19:40 Outro

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