Episode 149: How to Start a Sale: The 3-Step Framework That Builds Trust and Closes More Deals: Sales, Leadership, Trade
In today’s episode, we explore one of the most important—yet most frequently overlooked—skills in Sales Leadership: opening a sale the right way. That very first interaction with a customer—the meet and greet—often determines whether you win or lose the deal long before price, quoting, or follow-up even come into play.